stocura calculates true landed cost per product — DEAR unit cost, plus labour, raw materials, and freight — and surfaces low-margin and loss-making SKUs at the top.
| Product | Sell | Landed | Margin |
|---|---|---|---|
Wool throw · sand DT-4081 | $84.00 | $89.20 | −6% |
Tea blend · breakfast HB-771 | $22.00 | $18.10 | 18% |
Soy candle 250g LK-22A | $38.00 | $19.70 | 48% |
Linen tote · natural OW-4412 | $48.00 | $18.20 | 62% |
DEAR unit cost, labour, raw materials, inbound freight. Each component editable per SKU or per category.
Sell prices come from Shopify (or Cin7 if no Shopify). Margin = (sell − landed) / sell. Loss-makers float to the top.
Set new prices in stocura, push them to Shopify and Cin7 in a single action. Diff shown before commit.
Raise sell to $118 on Shopify and Cin7 in one push. Margin moves from −6% to 24%. Demand impact estimated based on price elasticity from your last six months.
Not just DEAR unit cost. Labour, raw materials, freight — all stacked per SKU.
Auto-sorted lowest-margin first. We surface negative margin in Clay so you can’t miss it.
Update Shopify variant prices and the cost-per-item metafield, plus the Cin7 product price, in one transaction.
Every push shows the before/after diff. We never push silently.
Filter by category, supplier, or margin band. Apply a fixed % markup or floor across hundreds of SKUs.
Every price change logged: who, what, when, and the resulting margin shift.
“We had four products selling at a loss for nine months. Found them in a Tuesday morning, fixed them by lunch.”