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Margin & pricing
Coming Q3 2026

Find your loss-makers. Fix them in two clicks.

A margin module is in build now. The plan: surface your true landed cost — DEAR unit cost, plus labour, raw materials, and freight — and push corrected prices to Shopify and Cin7 in one action. Preview below shows the planned interface; nothing here is live yet.

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app.stocura.com/margin
Margin review · all products
3 loss-making
ProductSellLandedMargin
Wool throw · sand
DT-4081
$84.00$89.20−6%
Tea blend · breakfast
HB-771
$22.00$18.1018%
Soy candle 250g
LK-22A
$38.00$19.7048%
Linen tote · natural
OW-4412
$48.00$18.2062%
How it works

From four cost sources to one number.

01

Layer your costs

DEAR unit cost, labour, raw materials, inbound freight. Each component editable per SKU or per category.

02

Compare to sell price

Sell prices come from Shopify (or Cin7 if no Shopify). Margin = (sell − landed) / sell. Loss-makers float to the top.

03

Push corrected prices PLANNED

Set new prices in stocura, push them to Shopify and Cin7 in a single action with a diff shown before commit. Shipping Q3 2026.

Anatomy of landed cost

Wool throw · sand

DT-4081 · sells for $84.00
Cin7 unit cost$42.80
Inbound freight$18.40
Raw material yield$15.60
Labour$12.40
Landed cost$89.20
The fix

Raise sell to $118 on Shopify and Cin7 in one push (planned, Q3 2026). Margin moves from −6% to 24%. Demand impact estimated based on price elasticity from your last six months.

What you get

Margin you can defend.

True landed cost

Not just DEAR unit cost. Labour, raw materials, freight — all stacked per SKU.

Loss-makers up top

Auto-sorted lowest-margin first. We surface negative margin in Clay so you can’t miss it.

Two-way price push PLANNED

Will update Shopify variant prices and the cost-per-item metafield, plus the Cin7 product price, in one transaction. Q3 2026.

Diff before commit

Every push shows the before/after diff. We never push silently.

Bulk corrections

Filter by category, supplier, or margin band. Apply a fixed % markup or floor across hundreds of SKUs.

Full audit trail

Every price change logged: who, what, when, and the resulting margin shift.

Built carefully, not quickly
A margin module that gets the numbers wrong is worse than no margin module.

Read-only Shopify ingest and DEAR BOM enrichment are live for early-access tenants. Landed cost calc and two-way price push ship Q3 2026. Every price change will be diffed before commit, never pushed silently, and logged to the audit trail. Cin7 avg cost is surfaced today on every SKU.

Related features

Pairs well with

Find your loss-makers.

Most teams find at least three in their first hour.

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