stocura started in 2023 in a small office in Sydney, after the third Sunday in a row spent rebuilding a reorder spreadsheet. Cin7 Core had the data; Shopify had the demand signal; nothing connected the two in a way that told you, simply: what should I order today?

So we built that. Then a forecast, then a margin tool, then a workflow for slow movers. Each piece was a thing we genuinely needed for our own businesses. We figured if we needed it, others did too.

What we believe

01

Calm beats clever

Inventory is a job that should give you fewer surprises, not more dashboards. We optimise for boredom in the best sense.

02

Existing data first

You already pay for Cin7 and Shopify. We use what’s there, properly — we don’t ask you to re-enter your catalog or rebuild a process.

03

Recommend, don’t auto-pilot

We won’t place orders for you. The judgement stays with your team — we just remove the spreadsheet between the data and the decision.

Who we are

SK

Sarah Kettering

Co-founder · Product

Ten years operating Olwyn & Co. The forecasting model was hers, originally on a Tuesday-night spreadsheet.

PM

Pri Mahajan

Co-founder · Engineering

Built logistics tooling at Linfox before stocura. Rebuilt the Cin7 sync three times to make it boring.

TW

Tom Wallace

Co-founder · Operations

Imports homewares from Vietnam and Portugal for a living. Pushes back hard whenever we add a feature he wouldn’t use.

Where we are

Sydney, Australia. The team works asynchronously across the country, with a Tuesday huddle that everyone attends.

If you’d like to chat about inventory, get in touch — we reply within one business day.

Come see what we built.

Two weeks free. We’ll help you connect Cin7 over Zoom if you’d like.

Request beta access